Product launches in the bike world are serious business. A few weeks into my new role at Forbidden, I was tasked with putting together a launch video for the new big-hitting, soon-to-be-released Dreadnought platform. We wanted to keep it core to our brand but wanted to make sure we did justice and properly showcased it in appropriate terrain. Up until now, most of our content and videos had been shot locally on Vancouver Island’s lush, flowing ribbons of trail.

Vancouver Island local Dillon Butcher swung by the office to build up his Druid and join us for a friday staff ride.

Our lattest addition to the team, Nic Court is as local/surfer bro as it gets, and his riding speaks volumes. Enjoy Nic's hard charging style, and learn more about what makes him tick.

Bring the big guns, bring the Dreadnought, and FEAR NOTHING.

Druid XT completes land across the pond.