Product launches in the bike world are serious business. A few weeks into my new role at Forbidden, I was tasked with putting together a launch video for the new big-hitting, soon-to-be-released Dreadnought platform. We wanted to keep it core to our brand but wanted to make sure we did justice and properly showcased it in appropriate terrain. Up until now, most of our content and videos had been shot locally on Vancouver Island’s lush, flowing ribbons of trail.

Bring the big guns, bring the Dreadnought, and FEAR NOTHING.

Catch up with Forbidden CEO and founder Owen Pemberton as he digs into Forbidden, Dreadnought launch, the state of the industry, and what's next.